Let’s try to clarify things a bit: Brainstorming doesn’t work. Proof is in a paper called Productivity Loss in Brainstorming Groups. Despite the fact that Brainstorming produces less ideas and worse ones than other techniques, it’s still is on the top of the preferred tools of any company whenever they try to… well, honestly do […]

Let’s try to clarify things a bit: Brainstorming doesn’t work. Proof is in a paper called Productivity Loss in Brainstorming Groups. Despite the fact that Brainstorming produces less ideas and worse ones than other techniques, it’s still is on the top of the preferred tools of any company whenever they try to… well, honestly do […]

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